Email marketing is a very important part of marketing, targeted at the selected group of recipients. For this reason, marketers are looking for new solutions to create interesting mailings sent to a precisely targeted audience who will be interested in purchasing a service or product precised in the mail. Email design software is therefore an indispensable tool in the daily work of marketers, especially those working for the ecommerce industry. Out of the companies that offer email design software, Freshmail has focused on quick mails delivery. The great advantage of the solution offered by Freshmail is the ability to create mailings that will be directed to a selected group of customers. They are selected on the basis of implemented database, which is filtered for the demographic characteristics or by place of residence. In many cases, it is also necessary to perform analyzes comparing the number of hits per page or clickability on selected products promoted in the mailing.